
A tailored suit can look excellent on the person it was made for and completely wrong on someone else. The fabric may be beautiful. The workmanship may be flawless. But if the proportions, posture, and personal style are different, the suit does not fit.
Dr. Lawnin uses that analogy to explain Digital Smile Design. A smile should not be selected from a catalog and placed on every patient. It should be designed around the person's face, tooth position, function, preferences, and sense of self.
That work begins before the teeth are prepared. Here is what the planning process is intended to accomplish.
“I want better teeth” can mean many things.
One patient wants a highly natural smile with subtle translucency and small individual differences. Another prefers a brighter, more uniform result. One wants to replace aging dental work. Another wants to correct spacing or wear while keeping the change almost undetectable.
The first planning step is a conversation about what drives the patient, what feels wrong now, and what “right” would look like. That includes practical questions:
What do you notice in photographs?
Do you want people to notice a new smile, or simply notice that you look refreshed?
How bright feels natural to you?
Are there old veneers, crowns, or bonding to replace?
Is there a wedding, professional milestone, or other timing consideration?
The design cannot be personalized until the goals are specific.
Digital Smile Design uses records such as photographs and digital scans to evaluate the teeth in the context of the face.
The dentist studies proportion, midline, smile direction, tooth display, gum levels, lip movement, and the relationship between individual teeth. Function and bite must also be considered. A smile that looks attractive in one static image still has to work when the patient speaks, eats, and moves.
This facially driven approach helps avoid common signs of generic veneer design: teeth that are too bulky, too square, too white, too wide, or pointed in a direction that conflicts with the face.
Digital planning is not only about the final tooth shape. It can change which treatment is recommended.
If teeth are crowded, rotated, or positioned too far forward, Invisalign may move them into a better location before veneers. Whitening may improve the natural shade. Together, those steps can sometimes reduce the number of veneers or allow more conservative preparation.
For example, instead of covering many teeth to create a uniform color, the team may be able to whiten natural teeth and place ceramics only where shape or existing restorations require them. Instead of heavily reshaping a prominent tooth, orthodontics may create room for a thinner restoration.
This sequence is not right for every patient, and it takes more time. But it can shift the conversation from “How many veneers do you want?” to “What is the most conservative way to reach your goal?”
The design can then be translated into a preview, mockup, or temporary restorations, depending on the case. This is where the patient becomes an active participant.
Seeing a proposed smile in relation to your own face is different from approving a picture of someone else's teeth. You can react to tooth length, width, edge shape, shade, and overall character. The dentist can evaluate speech, lip position, bite, and other clinical details.
Temporary restorations can function like a working prototype. The team can refine the shape and document those changes for the final ceramic. If two shades need to be compared, the process and fee can create room to evaluate those choices rather than forcing an immediate decision.
Tanglewood Dental has in-house ceramic capability and also works with outside laboratories. The decision depends on the demands of the case.
In-house production may be well suited to a limited case when the team can achieve the necessary match and wants to shorten turnaround. A complex aesthetic case may benefit from the techniques and artistic time of an outside master ceramist.
The transcript names Digital Smile Design collaborators including Christian Coachman, Angelo Rafael, and Isaac Coimbra. Their value is not simply that their names appear on a laboratory prescription. The value comes from collaboration.
Dr. Lawnin describes sending drawings and videos, discussing line angles and contours, and requesting precise edits. The dentist contributes knowledge of the patient, preparation, function, and overall plan. The ceramist contributes specialized knowledge of ceramic form, texture, shade, and light. The combined result can be stronger than either person working in isolation.
Only after goals, records, options, design, and production strategy are aligned does the team move into preparation and final ceramics.
The planning does not remove every uncertainty. Biology can respond differently than expected, materials have limitations, and patient preferences can evolve after seeing a design. What planning does is identify more of the decisions while they are still reversible.
That is the practical meaning of “measure twice, cut once.” It is not about making the process complicated. It is about moving complexity to the stage where changes are easiest and safest to make.
What You Should Know Before Your Teeth Are Touched
Before veneer preparation, you should be able to explain:
- What the proposed smile is designed to change
- Why each tooth is included
- Whether Invisalign, whitening, bonding, or fewer veneers were considered
- How much preparation is expected and why
- When you can give feedback on shape and shade
- Who will make the ceramics and how the team will communicate
- What the realistic timeline and maintenance expectations are
A smile that fits you begins with a process built around you.
Whether you're looking to enhance your smile or simply maintain lifelong oral health, we’re here to guide you with expert care and honest conversations.

Clear, honest answers to the dental questions you’ve been wondering about, because understanding your care shouldn’t be complicated.